How many advertisers does Telegram Ads Spy track on Telegram?

Telegram Ads Spy has identified 96,894 unique advertisers running on Telegram so far, with 3,816 new advertisers spotted in the last 7 days. An "advertiser" is any entity that has run at least one sponsored message — they're identified by domain (cta_url host) or by Telegram username (cta to t.me/user). Both TON-paid channel placements and EUR Telegram Ads Cabinet creatives are deduplicated into one advertiser record.

How is an advertiser identified across Telegram ad cabinets?

We extract the cta_url destination from every sponsored message. URLs sharing the same eTLD+1 (e.g. example.com / m.example.com) are grouped under one advertiser. Telegram-internal cta (t.me/handle, ?start= deeplinks) collapse to the @handle. Each advertiser gets a stable slug-id at /advertisers/ .

What signals does Telegram Ads Spy expose per advertiser?

Per advertiser: creative count, primary niche, geos targeted, payment source mix (TON vs EUR Telegram Ads Cabinet), first/last seen dates, channels carrying the ad, creative gallery and overlap with competitors. Sponsored-impression reach is rolled up where measurable. Full deep-dive at /advertisers/ .

Where can I export the advertiser dataset?

Public JSON at https://tgadsspy.com/api/v1/advertisers with filters kind=domain|tg, niche, geo, q (free-text). The same data shapes the page above. Free tier 60 req/min, CC-BY-4.0 license. CSV exports and webhook delivery available on Business tier.

Advertisers on Telegram

Found: 96,894 advertisers that targeted 12,790,003 channels

All External sites24,065 Telegram72,826

by creatives

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All External sites24,065 Telegram72,826

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