Research
Long-form breakdowns of Telegram advertising by country, niche, and advertiser. All data is verifiable through our public API, all articles are cite-friendly under CC-BY-4.0.
7,292 articles
Telegram ad budgets in Russia fell 22% per the official ad register, the audience shrank and CPM dropped 41%, yet placements grew. A short summary of 2026 public figures for the Russian Telegram ad market plus what our archive of 585,000 ads shows.
Russia's antimonopoly regulator treats advertising in Telegram as illegal but will not penalise it until 31 December 2026. A short guide for international readers: timeline, fines, what the moratorium does not cover and a checklist.
Telegram Ads is no longer just a message under channel posts. A map of every ad surface in 2026 — channels, global search, bots, the video player, Banner in Bot and media formats — with launch dates, rules and what our archive of 585,000+ ads says about where advertisers send traffic.
Suggested Posts let anyone offer a channel a paid post in Stars or Gram, with escrow built into Telegram. How it works for advertisers and admins, the real limits and fees, Fragment's For Sponsors block, and where it beats ad exchanges.
Since 15 June 2026 Telegram's ad currency is called Gram (GRAM), not Toncoin. What changed for advertisers and channel owners, what stayed the same, and what our archive of 585,000+ ads shows about the Gram-paid rail.
Fragment is where Telegram's crypto economy meets its ad business: collectible usernames and +888 numbers, gifts, Stars and Premium, ad-balance top-ups in Gram and creator payouts. How it works in 2026, the records, KYC, stablecoins — and why there is no public Fragment API.
A head-to-head of how 1inch and Compound advertise on Telegram — best-price swap routing versus safety-first lending, their creative and targeting differences, and what the Telegram Ads Spy archive reveals about each.
A head-to-head of how 1inch and Curve advertise on Telegram — best-price swap routing versus stablecoin liquidity depth, their creative and targeting differences, and what the Telegram Ads Spy archive reveals about each.
A head-to-head of how 1inch and Ethena advertise on Telegram — best-price swap routing versus high-yield synthetic-dollar exposure, their creative and targeting differences, and what the Telegram Ads Spy archive reveals about each.
A head-to-head of how 1inch and ether.fi advertise on Telegram — best-price swap routing versus restaking yield plus rewards, their creative and targeting differences, and what the Telegram Ads Spy archive reveals about each.
A head-to-head of how 1inch and Frax advertise on Telegram — best-price swap routing versus an integrated stablecoin/DeFi stack, their creative and targeting differences, and what the Telegram Ads Spy archive reveals about each.
A head-to-head of how 1inch and MakerDAO advertise on Telegram — best-price swap routing versus the DAI stablecoin and savings rate, their creative and targeting differences, and what the Telegram Ads Spy archive reveals about each.
A head-to-head of how 1xBet and Betano advertise on Telegram — reach and bonus aggressiveness versus brand and regulated-market focus, their creative and targeting differences, and what the Telegram Ads Spy archive reveals about each.
A head-to-head of how 1xBet and Betway advertise on Telegram — reach and bonus aggressiveness versus regulated-market brand and sponsorships, their creative and targeting differences, and what the Telegram Ads Spy archive reveals about each.
A head-to-head of how 1xBet and Melbet advertise on Telegram — reach and bonus aggressiveness versus bonus-led offshore acquisition, their creative and targeting differences, and what the Telegram Ads Spy archive reveals about each.
A head-to-head of how 1xBet and Parimatch advertise on Telegram — reach and bonus aggressiveness versus brand recognition and sponsorships, their creative and targeting differences, and what the Telegram Ads Spy archive reveals about each.
A head-to-head of how 888casino and BetMGM Casino advertise on Telegram — regulated-market brand trust versus US casino with brand loyalty, their creative and targeting differences, and what the Telegram Ads Spy archive reveals about each.
A head-to-head of how 888casino and BetOnline advertise on Telegram — regulated-market brand trust versus offshore crypto-funded play, their creative and targeting differences, and what the Telegram Ads Spy archive reveals about each.
A head-to-head of how 888casino and FortuneJack advertise on Telegram — regulated-market brand trust versus crypto-first, provably-fair play, their creative and targeting differences, and what the Telegram Ads Spy archive reveals about each.
A head-to-head of how 888casino and JackpotCity advertise on Telegram — regulated-market brand trust versus regulated slots-forward play, their creative and targeting differences, and what the Telegram Ads Spy archive reveals about each.
A head-to-head of how 888casino and LeoVegas advertise on Telegram — regulated-market brand trust versus mobile-first regulated play, their creative and targeting differences, and what the Telegram Ads Spy archive reveals about each.
A head-to-head of how 888casino and Roobet advertise on Telegram — regulated-market brand trust versus crypto-native, creator-led play, their creative and targeting differences, and what the Telegram Ads Spy archive reveals about each.
A head-to-head of how Aave and 1inch advertise on Telegram — multi-chain lending depth and GHO versus best-price swap routing, their creative and targeting differences, and what the Telegram Ads Spy archive reveals about each.
A head-to-head of how Aave and Curve advertise on Telegram — multi-chain lending depth and GHO versus stablecoin liquidity depth, their creative and targeting differences, and what the Telegram Ads Spy archive reveals about each.
A head-to-head of how Aave and Ethena advertise on Telegram — multi-chain lending depth and GHO versus high-yield synthetic-dollar exposure, their creative and targeting differences, and what the Telegram Ads Spy archive reveals about each.
A head-to-head of how Aave and ether.fi advertise on Telegram — multi-chain lending depth and GHO versus restaking yield plus rewards, their creative and targeting differences, and what the Telegram Ads Spy archive reveals about each.
A head-to-head of how Aave and Frax advertise on Telegram — multi-chain lending depth and GHO versus an integrated stablecoin/DeFi stack, their creative and targeting differences, and what the Telegram Ads Spy archive reveals about each.
A head-to-head of how Aave and MakerDAO advertise on Telegram — multi-chain lending depth and GHO versus the DAI stablecoin and savings rate, their creative and targeting differences, and what the Telegram Ads Spy archive reveals about each.
A head-to-head of how Algorand and Berachain advertise on Telegram — fast, low-fee finality versus liquidity-aligned consensus, their creative and targeting differences, and what the Telegram Ads Spy archive reveals about each.
A head-to-head of how Algorand and Cosmos advertise on Telegram — fast, low-fee finality versus sovereign, IBC-connected appchains, their creative and targeting differences, and what the Telegram Ads Spy archive reveals about each.
A head-to-head of how Algorand and Polkadot advertise on Telegram — fast, low-fee finality versus pooled security and coordinated multichain, their creative and targeting differences, and what the Telegram Ads Spy archive reveals about each.
A head-to-head of how Algorand and Sei advertise on Telegram — fast, low-fee finality versus trading-optimized throughput, their creative and targeting differences, and what the Telegram Ads Spy archive reveals about each.
A head-to-head of how Aptos and Sui advertise on Telegram — the two Move-language, high-performance Layer-1s from ex-Diem teams, their ecosystem creative and targeting differences, and what the Telegram Ads Spy archive reveals.
A head-to-head of how Arbitrum and Optimism advertise on Telegram — the TVL-leading Ethereum L2 versus the OP Stack Superchain, their ecosystem creative and targeting differences, and what the Telegram Ads Spy archive reveals.
A head-to-head of how Avalanche and Algorand advertise on Telegram — subnet-based scalability versus fast, low-fee finality, their creative and targeting differences, and what the Telegram Ads Spy archive reveals about each.
A head-to-head of how Avalanche and Berachain advertise on Telegram — subnet-based scalability versus liquidity-aligned consensus, their creative and targeting differences, and what the Telegram Ads Spy archive reveals about each.
A head-to-head of how Avalanche and Cardano advertise on Telegram — subnet-based scalability versus methodical, research-first design, their creative and targeting differences, and what the Telegram Ads Spy archive reveals about each.
A head-to-head of how Avalanche and Cosmos advertise on Telegram — subnet-based scalability versus sovereign, IBC-connected appchains, their creative and targeting differences, and what the Telegram Ads Spy archive reveals about each.
A head-to-head of how Avalanche and Hedera advertise on Telegram — subnet-based scalability versus enterprise-grade, council-governed DLT, their creative and targeting differences, and what the Telegram Ads Spy archive reveals about each.
A head-to-head of how Avalanche and Polkadot advertise on Telegram — subnet-based scalability versus pooled security and coordinated multichain, their creative and targeting differences, and what the Telegram Ads Spy archive reveals about each.
A head-to-head of how Avalanche and Sei advertise on Telegram — subnet-based scalability versus trading-optimized throughput, their creative and targeting differences, and what the Telegram Ads Spy archive reveals about each.
A head-to-head of how AvaTrade and Deriv advertise on Telegram — regulation and multi-asset breadth versus synthetic indices and accessibility, their creative and targeting differences, and what the Telegram Ads Spy archive reveals about each.
A head-to-head of how AvaTrade and FP Markets advertise on Telegram — regulation and multi-asset breadth versus ECN pricing and instrument breadth, their creative and targeting differences, and what the Telegram Ads Spy archive reveals about each.
A head-to-head of how AvaTrade and IC Markets advertise on Telegram — regulation and multi-asset breadth versus raw spreads at scale, their creative and targeting differences, and what the Telegram Ads Spy archive reveals about each.
A head-to-head of how AvaTrade and OANDA advertise on Telegram — regulation and multi-asset breadth versus regulation and pricing transparency, their creative and targeting differences, and what the Telegram Ads Spy archive reveals about each.
A head-to-head of how AvaTrade and Pepperstone advertise on Telegram — the regulated multi-asset broker versus the low-spread ECN trader's broker, their creative and targeting differences, and what the Telegram Ads Spy archive reveals.
A head-to-head of how Backpack and Coinbase Wallet advertise on Telegram — integrated trade-and-hold versus easy mainstream self-custody, their creative and targeting differences, and what the Telegram Ads Spy archive reveals about each.
A head-to-head of how Backpack and Phantom advertise on Telegram — the Solana-rooted exchange-and-wallet versus the leading self-custody wallet, their creative and targeting differences, and what the Telegram Ads Spy archive reveals.