Niche Classification

The taxonomy in use

These are the verticals a creative can land in. Counts are live — they come from the same index that powers the niche pages, refreshed every few minutes.

How much is classified

232,821 of 291,518 creatives currently carry a niche — about 80%.

The remainder sits outside the taxonomy on purpose. Some ads are genuinely generic (a channel promoting itself), some belong to verticals too thin to justify a category yet, and some arrived too recently to have been classified. We show those as “other” rather than forcing them into the nearest label.

How the decision is made

1. 1The CTA destination is read first — the domain an ad sends people to is the strongest single signal of what is being sold.
2. 2The creative text and its entities are matched against per-vertical vocabularies, in the language the ad is actually written in rather than the language of the channel it ran in.
3. 3The advertiser’s history is taken into account: a company that has run forty trading ads is unlikely to have just switched to travel.
4. 4Classification is re-run as data accumulates, so a niche can appear or change after an ad was first indexed — it is not frozen at ingest time.

Related terms

• Geo TargetingSetting ads to be shown only to users in specific countries or regions. On the Telegram Ads Platform, advertisers target by channe
• Competitor Ad AnalysisThe practice of systematically studying the advertising activity of competitors — which creatives they run, in which channels, wit
• Ad ArchiveA permanent, searchable collection of ads that have been served over time. Unlike the live ad stream (which disappears as campaign